
Working Toward $40K Per Month and want a site that actually converts.
At $40K+ And Ready To Scale without chaos or guesswork.
Unsure What To Fix Next and tired of random tactics.
Leave With a Plan built around real priorities.
The $40K to $400K Formula™ Workshop
Live: Wednesday, 5:00 PM – 6:30 PM AEST
Location: Hosted on Zoom (details sent after registration)
Tickets: FREE
Recordings: Available after the event

This is the method we use too:
Build a high-converting website
Write a clear, compelling story around your brand and products
Develop a digital strategy that drives growth
Bring the right customers to your store
Double down on what’s working
This is the method we use too:
Consistent, profitable $40K to $400K+ months with a lean team
Not overnight
Not by doing everything
By doing the right things in the right order
And here’s the truth ...
Every eCommerce business can reach this level
But most don’t, because they make three critical mistakes
I know, because I made all of them myself

I build eCommerce businesses. I help passionate, family-founded business owners turn their stores into profitable, scalable brands. I do this because, as a dad of two young boys, I understand the challenge of growing a business while still wanting time with your family.
My journey in eCommerce began in 1998 when, at 18, I founded Warcom. I later sold the business to an ASX-listed company in 2014. Over its lifetime, Warcom generated more than $40 million in sales in the computer accessories space.
As the business grew, I launched Insiteful to manage Warcom’s marketing and web development. By 2020, Insiteful had evolved into a full-service Shopify agency, helping Australian eCommerce brands scale.
By 2022, after privately coaching hundreds of eCommerce businesses through Insiteful, I realised two things. One-on-one consulting was not as effective as it could be, and it was taking too much time away from my young family. That’s why my team and I launched eCommerce Circle.
eCommerce Circle is a community-driven model that combines group coaching, consulting, and training to help more Australian eCommerce brands grow in a practical, sustainable way.
At the core of everything I do is a commitment to family-founded businesses. eCommerce Circle exists to help these brands scale profitably while giving founders the freedom and flexibility to enjoy life outside of work.

MORE LEADS
MORE LEADS
No leads means you and your team are starving!
Having a healthy flow of people in your pipeline is essential to maintaining and growing your revenue stream.
Watch this special strategy to see how!

MORE SALES
MORE SALES
Sales is the life blood of every business.
You must have the ability to create and follow a system that is fast, repeatable and profitable.

The $8.4M Case Study
Here is the proof that you are waiting for!
I was tasked with implementing a strategy for 4 sales people who had customers that said no. Good news is that we broke more sales records today then ever before!
Today that campaign is over $42 million!

MORE LEADS
MORE LEADS
No leads means you and your team are starving!
Having a healthy flow of people in your pipeline is essential to maintaining and growing your revenue stream.
Watch this special strategy to see how!

MORE SALES
MORE SALES
Sales is the life blood of every business.
You must have the ability to create and follow a system that is fast, repeatable and profitable.

The $8.4M Case Study
Here is the proof that you are waiting for!
I was tasked with implementing a strategy for 4 sales people who had customers that said no. Good news is that we broke more sales records today then ever before!
Today that campaign is over $42 million!

The website and messaging framework we use to lift conversion rates by over 4%.

Why your agency isn't getting results, and the 6-step strategy we use for our eComm clients achieving beyond a 5X ROAS.

How to break down your business growth into actionable steps, to turn overwhelm into more opportunity.
Exactly What You Get:
Live Strategy Workshop & Q&A:
Learn directly from Paul Warren and the eCommerce Circle growth consultants as they break down the exact systems used to scale real Australian eCommerce brands from $40K → $400K/month.
Access to the Replay + Growth Resources:
Get lifetime access to the recording, frameworks, templates, and tools shared in the session so you can rewatch and implement at your own pace.
Bonus Ticket: 1-Day “More Orders” Intensive:
Every attendee receives a free ticket (worth $297) to the next 1-Day Orders Intensive — a full-day session dedicated to helping you increase orders fast.
Live Attendee Giveaway (Worth $150+):
Everyone who joins live goes in the running for an exclusive eCommerce Circle prize pack valued at $150+.
